Must mobile app development entail the smartphone user profiling and tracking that fuels ad targeting and facilitates government surveillance? WebFL.US, a Miami mobile app development firm, doesn’t think so.
Many mobile app developers are exploiting the user data collection, activity/location tracking, tendency/preference profiling and consumer exploitation models of online marketing leviathans like Facebook and Google: You’re opted-in for targeting by advertisers if you don’t opt out – and likely for NSA government surveillance even if you do.
Why? Because on the Internet, if you’re not a paying customer then you’re probably the product. If the business is for-profit and their software or service is “free”, then access to and information about you is what they’re selling to advertisers – and providing to government agencies. The Mobile Web is no exception. WebFL.US offers seven tips to help you deter invasive mobile app development and protect you from other threats to Internet privacy and online security:
- Your smartphone knows everything about you – where you are (GPS/IP), what your emails say, what mobile apps you use, and what you search for.
- A virtual private network (VPN) can cloak your real IP address and location plus protect you from identify theft when using WiFi hotspots.
- Offshore email services will not scan your emails to target ads and can protect you from unwarranted (NSA) government surveillance.
- Free smartphone open source replacement firmware and mobile app repositories (FOSS) can protect you from privacy-invading mobile apps.
- Anonymous search engines do not track (DNT) you or your searches and have little to share with pushy advertisers or government agencies.
- Never install or update a mobile app without reading the terms of service (TOS). You may be amazed at what you’re giving up for a “free” app.
- Never develop a mobile app without considering privacy rights. Let WebFL.US show you how the Golden Rule applies to mobile app development.